World Sports: Barcelona is likely to continue playing preseason in Asia next year because the World Cup is held in North America

According to World Sports, Barcelona's preseason will likely be played in Asia next summer.

Barcelona's summer tour may return to Asia next year, with three consecutive years of pre-season preparations being held in the United States. Barcelona is currently evaluating the decision, but all signs indicate that they will return to the Asian continent. The reason behind this decision is the World Cup that will be held jointly in the United States, Mexico and Canada in the summer of 2026.

Just as this year's Club World Cup is held in North America, it is not appropriate to hold a business tour within a week after the event, and similar situations will happen again next year.

By then, investors in football have already invested a lot of budgets into the World Cup, leaving Barcelona with very limited room to earn about €15 million on the US Tour as in previous years. Therefore, Barcelona will re-emphasize the Asian market, which is also a strategic market for the club.

On the other hand, although the beginning of this Asian Tour was once facing controversy about cancellation due to payment issues, the club is very satisfied with the overall progress of the tour. Head coach Frick was initially incredible about what happened and was nervous, but then his attitude turned to satisfaction because of the team's performance and commitment, as well as the club's guarantee and cooperation on the tour. The tour was ultimately successful and the audience attendance of the stadium was also impressive.

In terms of media, Barcelona is also satisfied with the attention it has gained among major media organizations in Asia and around the world, especially Laporta has been interviewed by several important news agencies. In addition, the broadcast of Barcelona's match with Seoul on YouTube has also achieved great success, attracting more than 2.1 million independent users to watch, with a total number of views exceeding 14 million.

In terms of brand communication, Barcelona's tour in Japan and South Korea was a comprehensive and successful experience, adding glory to Frick and his team's outstanding work on the competitive level.